If you are hesitant with this product, don't be. Hair and scalp are gently cleansed and the highly pigmented formulation of the colouring shampoos provide new colour impulses in the hair. Honestly was very skeptical about this product but my hair is brighter and color more vibrant with no fade- out and it's been a week. With Schwarzkopf's Bold Color Washline, hair dyeing has never been easier: sulphate-free shampoos provide unique shades in light hair, and that's easy with hair washing! This shampoo deposits "hot pink/magenta" in your hair and it doesn't make it feel dry or brittle.
2020 schwarzkopf bold color wash review